DER BERG RUFT - Integrate movement into your daily life

Interviews

Problems: The big three

I don’t have time

It’s hard to incorporate exercise into daily life. Many people sit at a desk all day and don’t move because they don’t have time to do a “proper” workout.

I’m not motivated

After a long, tiring day at work, many people find it difficult to motivate themselves to exercise or go for a walk.

I don’t want to do it alone

If you don’t exercise with other people, you may stop earlier than someone who exercises and is motivated by friends.

Challenge

Solution: The big levers

Better use of time

Use small amounts of free time to exercise and improve your health. Make it easy to incorporate exercise into your daily life.

Have fun while moving

Gamification provides a playful environment that helps keep users motivated.

Making progress tangible

Based on our interviews, we needed a way to show users their progress. That’s why we integrated a digital twin of the user.

Set and achieve new goals

Challenges offer a sense of achievement when completed.

Motivate each other

With the multiplayer aspect, you can motivate each other. You also become more ambitious in competitions.

Walking improves health

Walking is something that everyone can do. It’s really easy to integrate it into your everyday life and offers health benefits if you do it regularly.

App

How does our product differ from other running apps?

It’s not just about running

You don’t necessarily have to walk for 1 hour to improve your health.
We have found that walking more also leads to health benefits.

No planning required

Normally, you need a big time slot to do exercise. Our concept is that you can also use the small windows of time that are too small for a whole workout.

If you add up a lot of short walks, you get the one big walk that you didn’t have enough time for in the first place.

Walking can be fun

Normal running apps do not offer much interaction between the community.

They also do not enhance the running or walking experience by adding new components that help the user to continuously
use the service.