Analytisches Gestaltungsprojekt

In collaboration with Ansgar Seelen (ZEISS Global Brand & Design Director)


We find ourselves in an exciting cultural and technological moment. From technical innovations like AI driven computer vision, computational photography, new high tech sensors of autonomous cars, VR/AR, 360° consumer cameras to radical changing communication and consumer habits. Restaurants and cities have to be optimized being “instagrammable” as the selfie in front of a nice backdrop is more important than the experience itself, or AirBnB’s breakthrough came with the simple realization that the hosts were taking lousy photos and increasing the photo quality led to a dramatic increase of listings and rents etc. Hence it seems safe to say that the future of “seeing” in a broad sense is currently wide open and the possibilities/changes are rapidly evolving.

In this course students are asked to explore new/changed/altered ways of current and future perceptions of the concept of seeing. From analysing and improving existing objects/products/tools/services, to showcasing radical new ways of seeing to inspire debate about their human consequences – social, cultural and ethical implications, both positive and negative.


👉 The Plural Network Initiative
Svenja Fick, Maximilian Hampel, Lina Himpel, Daniel Kurfess

👉 Influenstar
Tebeya Leicht, Lisa Kern, Afife Eser, Olga Krasizkaja

👉 CARA - Protected Biometrics
Andreas Gradl, Andreas Hutter, Julia Thum, Johannes Wetterich

Course Documentation

👉 Course Website

Master of Arts

Strategische Gestaltung




Prof. Benedikt Groß, Ansgar Seelen