UNISONO

ABOUT THE PROJECT
Unisono is an Italian project for inclusive clubbing. With our new visual identity we want to promote inclusive events in Germany and reach a wider audience. Our target group is mainly young adults who want to have fun regardless of their background, gender, etc. All our events are barrier-free and we offer assistance for any kind of disability.

STYLEGUIDE
Our style guide is based on three colours: orange, magenta and blue. These colours give our designs a striking look.

The illustrations and font are in black, the darkness is used to create more contrast and link the event even when the secondary colour changes. The focus is on the oil pastel illustrations, which give our event a unique touch. We have also created symbols in this style to be used as directional and inclusive signs.

The chosen font, IBM Plex Mono, has a modern and cool character that fits perfectly with our clubbing event.
Our logo is a harmonious combination of an illustration of two hands forming a ‘U’ and the name of our event, which wrap around the illustration in a circular shape to make it dynamic. We also created two reduced versions.

MAIN POSTERS
On our posters, we have three large illustrations that combine the style of the icons with the hand of the logo. These are placed in the centre of the poster together with the name of the event as an identifying mark. Further information is provided in two text fields. The logo is placed like a stamp in the bottom right-hand corner and is always rotated differently. The slogan “the new way of” remains the same, but the last word changes with every new event to show the difference as well as the illustrations.

APPLICATIONS
We have chosen our applications to match our theme. There are tickets and wristbands for the event. In addition to our posters, we also have a digital presence on Instagram, where you can also buy tickets. As a souvenir, you can buy merchandise in the form of t-shirts or stickers to take home. A special feature is our info book, which you will receive at the entrance and can hang around your neck with a lanyard. It contains essential information about the event, such as the layout of the club for orientation, upcoming events and emergency contact numbers.

INSIDE
Inside the club, we have added some of our wayfinding symbols. With the help of UV light, you can see everything glowing in the dark.