Thema des Kurses ist die Entwicklung eines medienübergreifenden Erscheinungsbilds. Grundelemente wie Typografie, Formen und Farben werdem aufeinander abgestimmt und anhand von exemplarischen Anwendungen kombiniert und erprobt.
The Ingelheimer Halbe is an annual running event in Ingelheim am Rhein, that inspires runners of all ages and fitness levels with different distances, including a half marathon, a 10 km run and children’s races.
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The colour system is graded like a traffic light system according to difficulty. Green is the easiest distance (2km), orange is medium (5km), red is the harder (10km). Purple stands out from the traffic light system and stands for the half marathon.
Each of the bright colours also has a darker shade to show the contrast of the content and still remain consistent. Black and white are the accent colours. The grey-blue pattern with a noise is neutral. It’s used for background purposes for the main colours and the applications.