ACTIVATE

Design for AI Forum for KITEGG

ACTIVATE

The idea behind the name comes from the word activation which is the information each pixel has in AI. As the forum surrounds the topic of Artificial Intelligence this felt like a right starting point to create a design concept from.

When thinking of AI and looking at recent development in this field, innovations and creations seem forever evolving and now no longer just part of the unpredictable future. Activate is a word that represents a form of action that we can now all take to explore this vast world through the recent technological milestones.

CONCEPT

The design concept revolves around the usage of variable fonts using Acumin Pro as a typeface.
To put the word Activate into action we have chosen to focus on the affect the variable fonts can create to portray the meaning behind it.

To tie our vision for this concept together we have chosen a subtle yet distinctive black and white colour scheme to allow the pattern we created to stand out and catch visitors and viewers’ attention on the various applications.