Semantic effect and material driven design
In the first part of the project, a material concept is to be developed based on a selected association term.
The second part deals with the design method ‘Material Driven Design’.
As part of the course, students first analyze the sensory perception, functional properties, and semantic dimensions of meaning of a material. Building on this, an association term (e.g., sporty, artificial, or playful) is drawn from a defined pool of terms and systematically related to the material.
From this connection, students develop a material concept whose intended effect corresponds to the respective associative term. In addition to examining the semantic effect of materials, students use this as a basis to design a product according to the principle of material-driven design. The application, function, and design of the product are consistently derived from the specific properties of the material.
We connected the material and the aspect to something unexpected. It was a journey who included experimenting with what is possible with the material but also let the character of it be the same.
Brick stands for durability, craftsmanship and timelessness qualities that reflect the classic character of stone. Through the reuse of a historic building material, the past is transformed into a new, functional form. The object connects tradition with the present and demonstrates that traditional materials remain relevant and adaptable today.
