Insight is an application that helps you to visualize the photo idea you have in mind in a quick and easy way.
You’ve probably all had an idea in your mind before of exactly how you want a photo to look like in the end. But when it came to implementing it, you reached your limits.
That’s why the target group of our application is actually quite large, because it’s for everyone who needs assistance in the process of taking photos.
Because we can’t represent everyone as a user persona, we chose someone who the task of the app is essential and profitable for.
This is Noah:
We looked at what option Noah currently has, when he needs photos: He can either book a photographer and will have to do a lot of planning like finding a location and a date, as well as spend a lot of money on it. Or he could take the pictures himself, but without any professional knowledge, the results would not look good.
This is where Insight steps in.
We analyzed the steps that are important in the process of taking a picture. And we found out that there are 4 steps where we can help.
To reach this goal, our app Insight offers selected functions.