Radiothreat — A new take on Music.

Modern-day streaming services turn music listening into a branded experience. They give a vast audience access to almost every single existing song and provide a temporary everyday soundtrack that is tailored to moods and activities.

The needs of true fans of elaborately produced music and a sensual listening experience or geeks who want to dig deeper into specific musical niches remain on track.

This is because: Not only discovering new music but also listening to already known music mainly happens through the streaming feature. The own library rarely gets used as the only listening source. By that, a lack of sense of possessing evolves, which stands in bold contrast to musical devices of the past.

Radiothreat is a novel streaming application that targets true fans of music who enjoy curating and organizing their own library. The application aims to provide users a sensual and an ongoing listening experience to create awareness of the quality of musical content.

It is inspired by how music used to work on old carriers, such as records or the iPod.
Records represented a more valuable and long-lasting music experience due to its limitations in handling and, on the other hand, its wealth of storytelling in the form of graphic processing and background information.
The limited storage space of the first iPod pushed owners to carefully curate which songs they wanted to carry with them. It can thus be seen as an artifact of a lifestyle underlined by music: The personal connection to the device was much more significant because people perceived it as a standalone product that contained a piece of their personality.

Radiothreat aims to utilize the advantages of records & the iPod to create a listening experience that brings greater added value in the form of longevity and personal reference.
It allows users to capture musical impressions with tags, organize their favorite albums thematically in collections & listen to their library without being distracted by the endless amount of new music to discover.

A listening experience that scales to time and intention and aims to create an awareness of their own listening behavior and the quality of consumed content requires long lean-back phases paired with short interact phases as well as long interact phases.

A lean-back phase represents scenarios that do not require users to interact with the application and in which users might listen to music while also doing something else. It would be desirable if they did not even have their device in their hand but, for example, in their pocket or the room next door, to put listening as an activity in focus.
An interact phase represents scenarios in which users actively interact with the application, e.g., to discover new music, curate & organize their library, dig for (exciting) background information, or to manipulate the queue.

The outcome is made of features that allow users to create listening experiences that not only last through the car ride to work, but can spread over several days.