Aggressiv

intimidating
threatening
dangerous

Once we had chosen our adjective for the project, we set out to define “aggressive“ more precisely. To do this, we created a list of synonyms and a moodboard. The result was three terms that seemed particularly relevant to us: dangerous, threatening and intimidating. Using these and the moodboard, we developed initial sketches and prototypes.

Our design was intended to convey a sharp, angular, and metallic aesthetic. For the inside of the spikes, we used geometric panels painted in highly reflective black paint and illuminated them with red LEDs. The high-gloss black lacquer and the red light create irregular reflections that evoke a sense of discomfort and intimidation.