Semantic effect and material driven design
In the first part of the project, a material concept is to be developed based on a selected association term.
The second part deals with the design method ‘Material Driven Design’.
As part of the course, students first analyze the sensory perception, functional properties, and semantic dimensions of meaning of a material. Building on this, an association term (e.g., sporty, artificial, or playful) is drawn from a defined pool of terms and systematically related to the material.
From this connection, students develop a material concept whose intended effect corresponds to the respective associative term. In addition to examining the semantic effect of materials, students use this as a basis to design a product according to the principle of material-driven design. The application, function, and design of the product are consistently derived from the specific properties of the material.
Air-dry clay is commonly understood as a lightweight, easily shaped, yet predominantly static material. To explore a more expressive potential of clay, this project deliberately avoids the conventional “fixed after forming” approach and attaching uniform air-dry clay spike units to a textile, this project creates a hybrid system between rigidity and flexibility, enabling clay to gain dynamic capacity and interact with external forces.
As a tablecloth, the product not only provides basic surface protection but also uses the arrangement of clay elements on a waterproof textile to suggest tableware placement and create natural zones of separation during use, reducing direct contact between hot objects and the table surface. Despite incorporating clay, the product remains foldable and storable, challenging the conventional perception of ceramic materials as rigid, fixed, and non-deformable.
Clay is a material defined by its plasticity, allowing repeated shaping in a wet state and retaining its form once dried. As a type of clay that hardens without firing, air-dry clay is lightweight and easy to work with, and is commonly used for rapid prototyping and small-scale form experiments.